Since COVID-19 pandemic arrived in the United States in early 2020, the pandemic has brought widespread economic disruption. Businesses closed and unemployment surged to levels not seen since the Great Depression. While economic damage was widespread, the severity varied substantially across locations, industries, and demographic categories. Locations with larger declines included metropolitan and coastal areas. Differences by location and industry contributed to differences across demographic categories, with larger declines for Asian and Black business owners. This session will examine the trends and options to combat the challenges of this new normal. There will be an open forum to discuss observations and concerns as well as to ask general questions of the presenter.